Author Archives: Dailius Wilson

Have you personally experienced the Sales Paradox?

Building the machine Working in sales is possibly the least predictable thing one can do. Taking a step up the chain, imagine the nightmares involved in running one. Everything we do as sales leaders attempts to make the act of creating revenue less of an art and more of a science. When we look at…

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I watched all 168 episodes of Shark Tank and found this…

Making a few angel investments myself & serving as an advisor for several startups has exposed me to hundreds of pitches over the years. Furthermore, in my current role – I am often liasing with senior sales and marketing leaders thus delivering a good pitch myself is constantly an active pursuit. Not having cable television…

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Software isn’t sold, it’s sold out….

Last week my friend and CEO, Vinay Bhagat published a post entitled “Two Roads Diverged – Why we  turned away from lead generation” which I highly encourage you to read at the conclusion of this article. Vinay brings up a key theme in his writing which I continue to draw upon as I build my…

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Real World Data & Tennis

I just think it is fantastic when we analyse, visualize and interpret data to derive the unexpected. One trend we have noticed in tennis over the last 30 years (since 1987) – is that the average age of Grand Slam finalists has steadily risen from about 25 to a ripe age of 33. For most…

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Brand Marketing vs Technical Marketing

What makes a good marketer in 2017? In my role I meet marketers of all shapes and sizes and particularly of late – an interesting dichotomy is evident. In larger, more established enterprise firms the brand marketer seems to hold most of the cards. They are focused heavily around creating awareness, promoting events and creating…

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sales versus marketing

Leads…are they sales or marketing’s job?

Are SDRs actually mini marketers? If the role of Sales Development teams is to boost the number of qualified leads, is that not a marketing function? In a world where Inbound is typically generated by marketing and Outbound by sales – who owns the task of generating reliable, profitable and predictable leads?   The questions…

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Cook your T.U.R.K.E.Y Safely

I originally wrote this in 2015 when I was working in safety technology and is one of my long term favourites   I wanted to take a minute to wish my large North American Linkedin contingent  a Happy Thanksgiving –  I hope you enjoy the holiday period if you are lucky enough to receive a few days off! For those…

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3 Legacy Marketing Tactics You Need to Stop Right Now

The Atkins Diet, Flare Jeans and Myspace – all part of the awkwardness that was the year 2000; an uncertain time when we didn’t understand exactly why Savage Garden was top of the charts, but inside we all secretly did. When we turn our attention to something more serious – it is easy to see…

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Why you shouldn’t need to sell anymore

Mastery of sales is secondary to mastery of a skill in a high-demand niche My first job at 17 years old was to sell computers at the equivalent of Best Buy in Australia – Harvey Norman. I realized as I sold more and my commission payments grew – there simply wasn’t a limit to how…

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Anaplan for Sales

The opinions in this article are 100% my own personal expression and I have been no way paid or incentivized to create this material   This September, I had the privilege and the pleasure to attend Anaplan’s Smart Business Tour here in San Francisco. Normally I don’t personally write about particular products or businesses, however…

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